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Latina Women Key to National and Local Elections, Says Eva Longoria

She Se Puede: Latina Women Key to National and Local Elections, Says Eva Longoria

Actress and activist Eva Longoria, co-founder of Latino Victory Project, says there are 32 million eligible Latina voters in the U.S., but Hispanic women voter rates are 14-20% behind non-Hispanic women voters, citing research by Stephanie Valencia, founder of EquisLabs. Longoria says not voting is a confidence and self-esteem issue for Hispanic women, and that voter education for these Latina women is critical.

She Se Puede Is a New Digital Platform to Empower Latinas

10 Latina women founded the new She Se Puede project that launched on September 2: Alex Martínez Kondracke, America Ferrera, Carmen Perez, Christy Haubegger, Elsa Collins, Eva Longoria Bastón, Jess Morales Rocketto, Mónica Ramírez, Olga Segura, and Stephanie Valencia. The organization is focused on encouraging Latinas to vote and to share their stories online using #SheSePuede.

5 Key Factors Influencing the Latina Vote

Politics Affects People
Policies that are currently being made disproportionately affect Hispanics.

Latinas Make Up The Margin of Victory
In the states that matter the most, Latinas make up the margin of victory for a candidate. Engaged Latinas could determine who wins elections.

Registered But Ambivalent Latino Voters
38% of Latino voters in the battleground states that vital to winning back the White House are registered but ambivalent about voting. 28 – 41% of young and female Latina voters in key states are

Low Voter Turnout Due to Ambivalence
Many Latino voters feel their vote won’t make a difference In the election, or that they’re not educated enough to vote.

Bridge the Excitement Gap
While many Latinas are motivated to vote, they report lower levels of excitement about actually going to the polls and voting.


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